Creator & influencer strategy
If you've ever felt like your creator content is just… off.
Let’s find your people.
Sourcing creators is like casting an actor. We work to find the right fit for your brand, product, and campaign. Not to mention, we have a big network, and we’re savvy negotiators.
SOURCING + OUTREACH
Give ‘em something to talk about.
The Zage touch is about briefing your creators so that they’re knowledgeable about your product and excited to create for it. We write scripts that feel natural for your brand.
BRIEFING & SCRIPTING
"Zage jumped in to pressure-test messaging, refine creator-facing language, think through program structure, and ensure what we were building actually made sense in the real world.”
Kiah Sweeney, Founder of Key Influence Media
Creator sourcing & outreach
Creator briefing
Creator Scripting
Best for: Lean teams that need to sign creators for a specific campaign.
Creator sourcing & outreach
Find and sign people who authentically connect with your brand.
- Sourcing up to 250 creators
- Outreach & 2 follow-ups for all creators
Creator briefing
Best for: Teams that are tired of getting content that feels unnatural or unintentional.
Get your creators to know and love your product with natural talking points. Avoid messy feedback rounds by nailing it in Round 1.
- Creator briefing
- 1-2 briefing calls
Creator Scripting
Creator briefing
Creator sourcing & outreach
Creator scripting
Best for: Teams who want to offer several natural scripts for their creators to follow.
Stuck on making a script work for your creators? We got you.
Creator sourcing & outreach
Creator briefing
- Up to 10 creator scripts
- 1-2 scripting overview calls
Creator Scripting
Our creator & influencer services
Frequently asked questions
Influencer strategy focuses on reach, and creator strategy focuses on content that can be reused across owned channels.
Influencer marketing is typically about partnering with individuals who have large audiences to promote your product. Creator marketing is about working with creators to produce high-quality content that can be reused across your own channels and ads. Most high-performing brands use both together.
To find the right creators for your D2C brand, start with your audience. Who do they trust? What content do they like? Where do they spend their time? Look for creators whose style, tone, and values naturally align with your product and audience.
The best creators aren’t always the biggest. They’re the ones who can tell a story that feels real and resonates with your audience.
An influencer brief should include your brand positioning, key messaging, content goals, audience insights, deliverables, and clear examples of what good looks like.
Your brief shouldn’t just be about your brand. It’s also about how the influencer’s content naturally connects with your product. This keeps the focus on the relationship between the influencer and their audience, which allows your positioning to naturally fit and drive action.
D2C brands benefit from a mix of micro and macro influencers, depending on their goals. Micro influencers typically drive higher engagement and trust, while macro influencers offer broader reach and visibility.
Most brands benefit from a mix — using micro creators for performance and macro influencers for scale.
A creator strategy includes sourcing the right creators, defining clear messaging, building structured briefs, and creating a system for content that can be reused across ads, email, and social channels.
It’s not just about one-off posts — it’s about building a repeatable content engine.
Influencer marketing costs for a small brand can range from a few hundred to several thousand dollars per collaboration, depending on the creator’s size, platform, and scope of work.
Many small brands start with micro creators or product gifting, then scale into paid partnerships as they identify what performs best.