Peekaboo Boudoir
Case Study
Brand voice
AI training
AI team training
We helped the Peekaboo Boudoir team pinpoint the single biggest reason for their low sales volume: Questions & fears about getting naked.
The Peekaboo Boudoir team used AI to draft 50 new blog articles addressing customer painpoints, concerns, and questions. Zage was brought in to train their AI to sound human and have the Peekaboo voice.
How 5 pages trained AI to write 50 blogs.
the problem
The audience
Busy moms and business owners who put everyone else first and rarely turn that care on themselves. Our goal was to show them they deserved a self-love boudoir session with nothing to fear.
The strategy
We researched the real questions and fears women have about boudoir and built 50 articles to answer them head-on. We documented a Peekaboo tone of voice and trained our AI tool to be able to replicate that voice at scale.
The story
Most boudoir marketing shows off unattainable bodies and screams BOOK NOW. We went the other way and spoke straight to women's fears.
The voice we trained was built around the photographer herself. Because if you're going to spend five hours naked with someone, you want to trust them first.
"The Zage team knew my voice better than I did. They took AI slop and turned it into content my customers love."
— Owner, Peekaboo Boudoir