ritual hot yoga
Case Study
Campaign strategy
copywriting
brand voice
Ritual Hot Yoga came to Zage with a growth challenge. The studio had really happy students who retained well, but finding new customers to continuously grow and scale the studio was a problem.
The Meta campaign that increased revenue by 3X.
In less than a month.
20-40 year olds in the Salt Lake City metro area. Working, busy adults of varying yoga levels.
1
Our approach
Define the target
We identified a growth lever Ritual had never used before: Paid social. We went all in on Facebook, Instagram, and TikTok.
2
Meet them where they scroll
We took a yogic spin on “New year, new you” with “Your new year starts with a new ritual.” We didn’t want to tell people they needed to change themselves to learn or start yoga. We didn’t want them to feel like they needed to do anything extra. We wanted them to: JUST SHOW UP.
3
Build a campaign that went "ohm-G i wanna go here"
Our creative approach included 2 videos to speak to 2 different yoga skill levels. Ritual Hot Yoga is known to be for everyone, and we needed that message to shine through. Our tests showed that we really had two different students: the newbies and the advanced. Win-win.
4
test. test. test.
“Working with the Zage team felt like having another team member! The team is really talented and the fractional nature makes it easy to explore specific strategies at your own pace and execute them flawlessly.”
— Owner, Ritual Hot Yoga SLC
